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| HUGE ROI
FOR AUTO DEALERS! |
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SUPER-CHARGED LOYALTY
MARKETING |
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TRIED & TRUE DIRECT MAIL
CAMPAIGNS |
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CUSTOMIZED, NAME-PERSONALIZED LANDING
PAGES |
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DYNAMIC FORMS, LEAD GENERATION,
REAL-TIME TRACKING |
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WEB
OR SMART PHONE ACCESS INSTANTLY |
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Successful
businesses understand the importance of maintaining and retaining
their existing client base. OTC's Auto Upgrade
Sale has been helping Auto Dealers bank huge
Return On Investment for years through powerful,
cost effective, personalized database marketing. Our creative
and highly effective system is the original game
changer in the automotive industry. Take the time to see
how the OTC Auto Upgrade Sale program can create incredible results
for your dealership. Or, if you need to hear about it from the
horse's mouth, browse through the list of
Dealers we've worked with and find out for youself! |
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| OUR TRACK RECORD SPEAKS FOR
ITSELF! |
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OVER
175 SUCCESSFUL PROGRAMS IN ONTARIO ALONE! |
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OTC Automotive delivers results
with custom designed event letters, individually personalized
websites for clients, integrated email campaigns, real-time
tracking, and program training for your sales team on-site at your
dealership. |
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EVERY ASPECT OF THE PROGRAM HANDLED
IN-HOUSE! |
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Your data is safe with us. Our own
servers, our system, all our own team. The security of your
data
is vital. We don't use any third party companies
to manage your data, handle your mail, or send
email blasts. This means we can also offer a turn around
time of as little as 72-hours! |
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| THE
OTC AUTO UPGRADE SALE IS PROVEN! |
We know it works, so if you don't
see real ROI on your program - its Free! OTC Direct Mail
exceeds one million pieces delivered through Canada Post annually
and has had success with more than 175 Upgrade Events completed
since September! With over 8000 new vehicles sold in just
6 months, why would you settle for anything less? |
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| TARGETED, PERSONALIZED,
CAPTURED! |
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TRUE
PERSONALIZATION! |
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Making a connection with your
customer is key. We use names, not numbers and your clients will
never have to enter a promo code. Our dynamic, integrated Websites
and personalized email campaigns allow your customers to engage and
interact at ease, in a non-intrusive way, without having to tell
you who they are - you should know already! |
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METICULOUS DATA CLEANING &
VALIDATION! |
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Data integrity is one of the key
ingredients for maximizing results for your campaign by minimizing
errors. Just to be sure, we partner with CanadaPost, cross-check
everything from bad postal codes to address changes - you only
pay for deliverable mail! |
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REAL-TIME ANALYTICS &
REPORTING! |
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Measureable data and market
intelligence is a big part of a successful program - your reports
and analytics are sent right to your smart phone, delivered into
the palm of your hand. That's the speed of business with OTC's
marketing system. |
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HANDS-ON INDUSTRY KNOWLEDGE &
EXPERIENCE |
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We excel at this business because
our Upgrade team are either owners or previous managers of Auto
Dealerships. You know how to sell cars and we know how to
deliver traffic to your dealership! |
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HEAR IT FROM THE DEALERS
THEMSELVES!
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PETER JOHNSON ~ LONDON
HONDA |
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OTC's program was a huge lift for
us that helped us reach our targets. If you want to sell
more than 100 cars like we did - OTC is the company you
need! |
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MIKE WOJTOWICZ ~ PLAZA
NISSAN |
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OTC's June Upgrade Program worked
like a charm! We finished second for retail sales in Eastern
Region, only 401 Dixie Nissan beat us. Excellent results, you can
use me as a reference for the quality of your product
anytime. |
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BOB LAWRENCE ~ ONTARIO
HYUNDAI |
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We ran the program for 2 months
and it was a huge success - believe it or not it, the Upgrade
almost created too much traffic for us to handle over the 10
days! |
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MARK MCCARVILLE ~ SOUTH LONDON
NISSAN |
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We have been working with OTC for
over 4 years and every program has had a high ROI. The upgrade
program sold us over 120 new cars PLUS added to some of our best
used car months this year. |
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| MORE
DEALERS, MORE POSITIVE RESULTS! |
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| DEBRA SGUIGNA ~ 410 DIXIE
KIA |
| OTC's program was a first for us
and we were overwhelmed with the traffic and results it generated.
The guys all have car experience and know what it takes to not
only sell cars but manage the process - the buy-in from my team was
100%. |
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| See our complete list of
Dealers |
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| TRIED, TESTED, TRUE...THE FACT IS,
OTC IS PROVEN. |
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- Guaranteed ROI on every
program or its Free!
- OTC Direct Mail exceeds one
million pieces delivered through Canada Post annually!
- More than 175 successful
Upgrade Events completed since September!
- Over 8000 new vehicles sold
this year!
- OTC servers handle more
than 1000 customer follow-ups per day!
- OTC hosts over one
million personalized websites across a huge server
network!
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| OTC AUTOMOTIVE - WE INVENTED THIS
"WHEEL" |
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Unlike most start-up beta software
systems that have no real-world mileage, OTC Automotive's
technology platform for database marketing was created based on
significant need for change in the automotive industry years ago,
specifically for marketing to a large consumer base of different
demographics and in different regions. With archaic marketing
methods, inefficient deployment and distribution strategies, and
messy, ineffective data management systems as the only options
available in the auto industry, OTC Automotive set out to create
and revolutionize traditional database marketing systems and
technologies met with much success.
With first-hand, top-level auto industry experience and know-how,
OTC's platform is driven by powerful and intelligent data parsing
systems applied to lightning quick, personalized web to print or
mobile device technology - the core of what powers our software
systems. Meticulous analysis and practical industry testing over
the years has accelerated our system's development and refinement,
which is why we are able to offer such successful programs to our
customers today.
OTC Automotive brings dealerships of any size powerful, flexible
and traceable social marketing solutions by combining robust and
efficient data management with direct customized database marketing
campaigns on the fly. Personal, easily automated and highly
effective, for a cost that will make you wonder why you were
throwing big money at agencies for so many years.
From where we are now, it's simple: we know what you need because
we've been there. We've watched closely, done more than our share
of homework and gone through the rigors of trial and error to find
much success over the years. We know that cost and ROI should not
just be projections or best guesstimates. Your expenses in
direct relation to your ROI can and should be measured together so
you can plan for your business - strategically, effectively - with
value for all parties taken into account. |
| A POWERFUL PLATFORM WITH
INTEGRATED SERVICES - ALL IN-HOUSE! |
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DATABASE
MARKETING
Working with your customer data is a vital link to a successful
campaign. OTC's data cleansing service will remove duplicates,
correct misspellings and data entry errors, populate incomplete
data fields and update customer addresses with the latest records
available on the National Change of Address (NCOA) master file. OTC
will not charge you for undeliverable mail - you get 100%
guaranteed delivery to your eligible customers to generate the
maximum return on your investment.
ARTWORK &
DESIGN TECHNOLOGY
OTC provides full service graphic design and copy writing with
every program. OTC has received approval from various Dealer
regulatory bodies for our direct mail communications so we remove
all the headaches of your marketing efforts. With OTC's
Upgrade Program you can be sure you are always factory compliant
and will adhere to local Dealer marketing regulations. All our
media strategies meet your manufacturer's corporate branding and
advertising requirements and we will ensure your marketing
qualifies for your co-op, if available.
INTEGRATED
CAMPAIGNS
Successful campaigns have to combine all the tools available to
communicate to your customers. Each OTC program incorporates email,
web, and smartphone technologies into your Upgrade Event to
strengthen the return of your investment and increase the ways your
customers can talk to you! Integrating these media facets allows us
to provide real-time notifications, program analytics, and data
reporting. Your sales team receives instant reports on which
prospects and customers clicked on which links, how long they
stayed on your site, what they did when they got there, and when
they requested an appointment.
TRAINING &
SUPPORT
OTC specializes in generating real, measurable and qualified
traffic into your dealership. The amount of business you generate
from one of our programs is a function of your management and staff
following the sales process you have put in place at your store.
OTC does not want to be on your sales floor telling you how to sell
cars…what we will do is have a sales meeting with your staff to
prepare them for the increase in traffic, provide the phone scripts
for your customer development centre, support your management team
in their sales process with accurate and qualified lead information
and congratulate you on a job well done.
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| HOW TO GET STARTED |
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- Fill out this quick
form to get started OR,
- For GTA Dealers call Robin
Fernley at 647-382-1682
- For Southwestern Ontario
dealers call Chris Stainton at 519-317-5497
- For all other areas call
1-888-438-1682 X 707 for an available sales
representative.
Join the ever growing group
of OTC customers and cash in on a proven strategy.
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| List of Auto Dealerships which have worked with OTC! |
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401 Dixie Kia
417 Nissan
427/QEW Kia
Amherst Toyota
Auto Value Hyundai
Acura of Hamilton
Acura West
Ajax Nissan
Avenue Nissan
Barrie Nissan
Baywest Toyota
Bessada Kia
Blue Mountain Honda
Bolton Honda
Brampton Kia
Brampton North Nissan
Brantford Honda
Brantford Nissan
Brockville Honda
Burlington Nissan
Burlington Toyota
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Forest City Honda
Formula Honda
Fosters Kia
Fredrickton VW
Gateway Toyota
Georgetown Honda
Guelph Infiniti
Guelph VW
Guelph Nissan
Hamilton Kia
Hamilton Subaru
Hamilton VW
Hamilton Audi
Humberview Buick GMC
Humberview Chevrolet
Hunt Club Honda
Kanata Mazda
Kingston VW
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Oakville Kia
Ontario Hyundai
Orillia VW
Ottawa Honda
Parkway Nissan
Parkway Honda
Palladino Honda
Plaza Nissan
Porche of London
Red Hill Toyota
RoadSport Honda
Robinson Pontiac
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Unique Chrysler
Upper James Toyota
Village Chrysler
Volkswagen Villa
Volvo of London
Wharncliffe Chrysler
Waterloo Nissan
Westgate Honda
West Toronto Kia
Whitby Honda
Whitby Toyota
Windsor Honda
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Cambridge Ford
Cambridge Kia
Cambridge Centre Honda
Chatham Honda
Clarington Honda
Collingwood Toyota
Collins Nissan
Cooksville Chrysler
Cooksville Hyundai
Cornwall Toyota
Coventry North Jaguar
Competition Toyota
Dale Downie Nissan
Donnelly Kia
Don Valley VW
Downtown VW
Durham Kia
Economy Wheels
Elgin Chrysler
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Lampton Kia
Listowel Honda
Levens VW
London Honda
London Infiniti
London Kia
Markam Infiniti
Markham Kia
Maciver Dodge Jeep
McMaster Chevrolet
Milton Nissan
Moncton Kia
Mississauga Honda
Newmarket Mitsubishi
Newmarket Kia
Newmarket Volvo
Northway Ford
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Scarborough Kia
Sherway Nissan
South London Nissan
St Thomas Ford
St. Clair Nissan
Sterling Honda
Suzuki of KW
Toyota Town
Tony Graham Toyota
Tony Graham Nissan
Trent Valley Honda
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