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  • HUGE ROI FOR AUTO DEALERS!
    SUPER-CHARGED LOYALTY MARKETING
    TRIED & TRUE DIRECT MAIL CAMPAIGNS
    CUSTOMIZED, NAME-PERSONALIZED LANDING PAGES
    DYNAMIC FORMS, LEAD GENERATION, REAL-TIME TRACKING
    WEB OR SMART PHONE ACCESS INSTANTLY
      Successful businesses understand the importance of maintaining and retaining their existing client base. OTC's Auto Upgrade Sale has been helping Auto Dealers bank huge Return On Investment for years through powerful, cost effective, personalized database marketing. Our creative
    and highly effective system is the original game changer in the automotive industry. Take the time to see how the OTC Auto Upgrade Sale program can create incredible results for your dealership. Or, if you need to hear about it from the horse's mouth, browse through the list of Dealers we've worked with and find out for youself!
  •  OUR TRACK RECORD SPEAKS FOR ITSELF!
      OVER 175 SUCCESSFUL PROGRAMS IN ONTARIO ALONE!
      OTC Automotive delivers results with custom designed event letters, individually personalized websites for clients, integrated email campaigns, real-time tracking, and program training for your sales team on-site at your dealership.
     
      EVERY ASPECT OF THE PROGRAM HANDLED IN-HOUSE!
      Your data is safe with us. Our own servers, our system, all our own team. The security of your data
    is vital. We don't use any third party companies to manage your data, handle your mail, or send
    email blasts. This means we can also offer a turn around time of as little as 72-hours!
       
    THE OTC AUTO UPGRADE SALE IS PROVEN!
    We know it works, so if you don't see real ROI on your program - its Free!  OTC Direct Mail exceeds one million pieces delivered through Canada Post annually and has had success with more than 175 Upgrade Events completed since September! With over 8000 new vehicles sold in just
    6 months, why would you settle for anything less?
  •  TARGETED, PERSONALIZED, CAPTURED!
      TRUE PERSONALIZATION!
      Making a connection with your customer is key. We use names, not numbers and your clients will never have to enter a promo code. Our dynamic, integrated Websites and personalized email campaigns allow your customers to engage and interact at ease, in a non-intrusive way, without having to tell you who they are - you should know already!
     
      METICULOUS DATA CLEANING & VALIDATION!
      Data integrity is one of the key ingredients for maximizing results for your campaign by minimizing errors. Just to be sure, we partner with CanadaPost, cross-check everything from bad postal codes to address changes - you only pay for deliverable mail!
     
      REAL-TIME ANALYTICS & REPORTING!
      Measureable data and market intelligence is a big part of a successful program - your reports and analytics are sent right to your smart phone, delivered into the palm of your hand. That's the speed of business with OTC's marketing system.
     
      HANDS-ON INDUSTRY KNOWLEDGE & EXPERIENCE
      We excel at this business because our Upgrade team are either owners or previous managers of Auto Dealerships.  You know how to sell cars and we know how to deliver traffic to your dealership!
     
  •  HEAR IT FROM THE DEALERS THEMSELVES!
    PETER JOHNSON ~ LONDON HONDA
      OTC's program was a huge lift for us that helped us reach our targets.  If you want to sell more than 100 cars like we did - OTC is the company you need!
     
      MIKE WOJTOWICZ ~ PLAZA NISSAN
      OTC's June Upgrade Program worked like a charm! We finished second for retail sales in Eastern Region, only 401 Dixie Nissan beat us. Excellent results, you can use me as a reference for the quality of your product anytime.
     
      BOB LAWRENCE ~ ONTARIO HYUNDAI
      We ran the program for 2 months and it was a huge success - believe it or not it, the Upgrade almost created too much traffic for us to handle over the 10 days!
     
      MARK MCCARVILLE ~ SOUTH LONDON NISSAN
      We have been working with OTC for over 4 years and every program has had a high ROI. The upgrade program sold us over 120 new cars PLUS added to some of our best used car months this year.
  • MORE DEALERS, MORE POSITIVE RESULTS!
    DEBRA SGUIGNA ~ 410 DIXIE KIA
    OTC's program was a first for us and we were overwhelmed with the traffic and results it generated. The guys all have car experience and know what it takes to not only sell cars but manage the process - the buy-in from my team was 100%.
    See our complete list of Dealers
     
 
TRIED, TESTED, TRUE...THE FACT IS, OTC IS PROVEN.
 
  • Guaranteed ROI on every program or its Free!
  • OTC Direct Mail exceeds one million pieces delivered through Canada Post annually!
  • More than 175 successful Upgrade Events completed since September!
  • Over 8000 new vehicles sold this year!
  • OTC servers handle more than 1000 customer follow-ups per day!
  • OTC hosts over one million personalized websites across a huge server network!

 

 

OTC AUTOMOTIVE - WE INVENTED THIS "WHEEL"
 
Unlike most start-up beta software systems that have no real-world mileage, OTC Automotive's technology platform for database marketing was created based on significant need for change in the automotive industry years ago, specifically for marketing to a large consumer base of different demographics and in different regions. With archaic marketing methods, inefficient deployment and distribution strategies, and messy, ineffective data management systems as the only options available in the auto industry, OTC Automotive set out to create and revolutionize traditional database marketing systems and technologies met with much success.

With first-hand, top-level auto industry experience and know-how, OTC's platform is driven by powerful and intelligent data parsing systems applied to lightning quick, personalized web to print or mobile device technology - the core of what powers our software systems. Meticulous analysis and practical industry testing over the years has accelerated our system's development and refinement, which is why we are able to offer such successful programs to our customers today.

OTC Automotive brings dealerships of any size powerful, flexible and traceable social marketing solutions by combining robust and efficient data management with direct customized database marketing campaigns on the fly. Personal, easily automated and highly effective, for a cost that will make you wonder why you were throwing big money at agencies for so many years.

From where we are now, it's simple: we know what you need because we've been there. We've watched closely, done more than our share of homework and gone through the rigors of trial and error to find much success over the years. We know that cost and ROI should not just be projections or best guesstimates. Your expenses in direct relation to your ROI can and should be measured together so you can plan for your business - strategically, effectively - with value for all parties taken into account.

 

 

A POWERFUL PLATFORM WITH INTEGRATED SERVICES - ALL IN-HOUSE!
 
DATABASE MARKETING
Working with your customer data is a vital link to a successful campaign. OTC's data cleansing service will remove duplicates, correct misspellings and data entry errors, populate incomplete data fields and update customer addresses with the latest records available on the National Change of Address (NCOA) master file. OTC will not charge you for undeliverable mail - you get 100% guaranteed delivery to your eligible customers to generate the maximum return on your investment.

ARTWORK & DESIGN TECHNOLOGY
OTC provides full service graphic design and copy writing with every program. OTC has received approval from various Dealer regulatory bodies for our direct mail communications so we remove all the headaches of your marketing efforts. With OTC's Upgrade Program you can be sure you are always factory compliant and will adhere to local Dealer marketing regulations. All our media strategies meet your manufacturer's corporate branding and advertising requirements and we will ensure your marketing qualifies for your co-op, if available.

INTEGRATED CAMPAIGNS
Successful campaigns have to combine all the tools available to communicate to your customers. Each OTC program incorporates email, web, and smartphone technologies into your Upgrade Event to strengthen the return of your investment and increase the ways your customers can talk to you! Integrating these media facets allows us to provide real-time notifications, program analytics, and data reporting. Your sales team receives instant reports on which prospects and customers clicked on which links, how long they stayed on your site, what they did when they got there, and when they requested an appointment.

TRAINING & SUPPORT
OTC specializes in generating real, measurable and qualified traffic into your dealership. The amount of business you generate from one of our programs is a function of your management and staff following the sales process you have put in place at your store. OTC does not want to be on your sales floor telling you how to sell cars…what we will do is have a sales meeting with your staff to prepare them for the increase in traffic, provide the phone scripts for your customer development centre, support your management team in their sales process with accurate and qualified lead information and congratulate you on a job well done.


 

HOW TO GET STARTED
 
  1. Fill out this quick form to get started OR,
  2. For GTA Dealers call Robin Fernley at 647-382-1682
  3. For Southwestern Ontario dealers call Chris Stainton at 519-317-5497
  4. For all other areas call 1-888-438-1682 X 707 for an available sales representative.

Join the ever growing group of OTC customers and cash in on a proven strategy.


List of Auto Dealerships which have worked with OTC!
 

401 Dixie Kia
417 Nissan
427/QEW Kia
Amherst Toyota
Auto Value Hyundai
Acura of Hamilton
Acura West
Ajax Nissan
Avenue Nissan
Barrie Nissan
Baywest Toyota
Bessada Kia
Blue Mountain Honda
Bolton Honda
Brampton Kia
Brampton North Nissan
Brantford Honda
Brantford Nissan
Brockville Honda
Burlington Nissan
Burlington Toyota

Forest City Honda
Formula Honda
Fosters Kia
Fredrickton VW
Gateway Toyota
Georgetown Honda
Guelph Infiniti
Guelph VW
Guelph Nissan
Hamilton Kia
Hamilton Subaru
Hamilton VW
Hamilton Audi
Humberview Buick GMC
Humberview Chevrolet
Hunt Club Honda
Kanata Mazda
Kingston VW

 

Oakville Kia
Ontario Hyundai
Orillia VW
Ottawa Honda
Parkway Nissan
Parkway Honda
Palladino Honda
Plaza Nissan
Porche of London
Red Hill Toyota
RoadSport Honda
Robinson Pontiac

 

 

Unique Chrysler
Upper James Toyota
Village Chrysler
Volkswagen Villa
Volvo of London
Wharncliffe Chrysler
Waterloo Nissan
Westgate Honda
West Toronto Kia
Whitby Honda
Whitby Toyota
Windsor Honda

 

 

Cambridge Ford
Cambridge Kia
Cambridge Centre Honda
Chatham Honda
Clarington Honda
Collingwood Toyota
Collins Nissan
Cooksville Chrysler
Cooksville Hyundai
Cornwall Toyota
Coventry North Jaguar
Competition Toyota
Dale Downie Nissan
Donnelly Kia
Don Valley VW
Downtown VW
Durham Kia
Economy Wheels
Elgin Chrysler

 

Lampton Kia
Listowel Honda
Levens VW
London Honda
London Infiniti
London Kia
Markam Infiniti
Markham Kia
Maciver Dodge Jeep
McMaster Chevrolet
Milton Nissan
Moncton Kia
Mississauga Honda
Newmarket Mitsubishi
Newmarket Kia
Newmarket Volvo
Northway Ford

 

 

Scarborough Kia
Sherway Nissan
South London Nissan
St Thomas Ford
St. Clair Nissan
Sterling Honda
Suzuki of KW

Toyota Town
Tony Graham Toyota
Tony Graham Nissan
Trent Valley Honda